Project Geländewagen: A Mercedes-Benz and Virgil Abloh Collaboration

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Driving luxury forward with innovative design: Project Geländewagen was presented at a unique digital launch event. Subscribe to the channel so you get notified for new exciting videos here:

Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh – was unveiled via a unique digital launch event. The conceptual design project, led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the G-Class as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year, with all proceeds going to a charity that supports international creative communities. Advanced bidding will begin on 14 September 2020.

“With Project Geländewagen we create a unique artwork that showcases future interpretations of luxury and the desire for beauty and the extraordinary. The result is something between reality and future,” says Gorden Wagener, Mercedes-Benz Chief Design Officer. “The collaboration with Virgil has seen two distinct design philosophies unite, for a one-of-a-kind re-imagination of the G that continues to celebrate the extraordinary at its core.”

Mercedes-AMG G 63:
Kraftstoffverbrauch kombiniert: 14,4 l/100 km;
CO₂-Emissionen kombiniert: 330 g/km.*

► For direct selection of a specific chapter please select below:
00:00 Welcome/Intro
01:27 Statement from Gorden Wagener
02:00 Statement from Virgil Abloh
02:25 Idea of the Project Geländewagen
03:23 Unveiling of the Project Geländewagen
04:49 Goodbye

► Experience the world of Mercedes-Benz:

► More interesting playlists:

► Mercedes-Benz on Social Media:

#MBgclass #MBdesign #mercedesbenzTV #projectgeländewagen #virgilabloh #gordenwagener #mercedes #mercedesbenz

Product may vary after press date on 08.09.2020.

* Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt. Die Angaben beziehen sich nicht auf ein einzelnes Fahrzeug und sind nicht Bestandteil des Angebots, sondern dienen allein Vergleichszwecken zwischen verschiedenen Fahrzeugtypen. Die Werte variieren in Abhängigkeit der gewählten Sonderausstattungen. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter unentgeltlich erhältlich ist.


uranus as a boy says:

yall stop hating its a design and a car to have in a collection not to drive around lmao, its obviously a nice & different thing in the industry. clearly an art piece

Seán says:

doesn’t look artistic to me at all, just looks like a g wagon that’s been taken to los santos customs in gta. really uninspired.

also the animation of it is terrible, surely mercedes could’ve gotten a good animator…

Harpreet Singh says:

Hint:it was not sold parties were not interested

FKP37 GAMING says:

It’s kind a plastic toy car🤣

JoneyyOG says:

The only good thing about this car is that there is just one 😂

Frederik Likesgames says:

with the XX in the front lights, the car is truly ashames of itself, "PLEEESE DONT LOOK AT ME"

Ricky says:

Why the hell are they making a street tuned g wagen ? No logic ! G wagens were meant to be driven offroad ! Why would you have astreet tuned SUV when it would not follow the characteristics there after ! Just develop a great track oriented car with a v12 ! Hell , mercedes benz is killing their v12 ! And instead making a useless stuff !

Games Lover says:

With fridge aerodynamics in package.

Morice Schneeberger says:

What did you expect? This is what abloh does and always did… he is not the head of two very important fashion houses for nothing

Nika L says:

Wtf is this shit

junaid vally says:

Virgil abloh sucks. This vehicle design sucks. Cake boss would have done a better job

Megabrain45 I says:

It looks like a hotwheels toy and very childish 💀💀💀

10k subscribers without videos says:

They could have called up some of pagani's designers…this is a joke!!it looks like a rally car💯

suede * says:

what the hell is it ;

Starman says:

bruh this shits ugly as fuck!!

Nate Escalante says:

It’s sad that some old millionaire is going to win this & lock it away for the rest of its life

Makis Rouvas says:

What the fuck

rafa rodriguez says:

Worst shit ever made

Nickolas Geyfman says:

I love it but idk if choosing a g-wagon was the best sullouete

Pepe2727 says:

This is hell

nicki n6ck9 says:

This is art. The hole car industry is so boring. “If it’a good – don’t change it” BRO WTF?! Why so few people really get this beauty. Travis Scott could put this car in it’s perfect environment. It’s like clothes – I guess the majority of the people who are complaining have a whack style #nofront

Madget says:

Astounding tastelessness. One of the worst custom of G. You leave the project right now.

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